2018 Autumn Fashion Guide

As the heat of summer begins to wane, it is time to start thinking of your Fall clothing. After seeing what was on the runways, we can report that this autumn will be filled with animal prints, glossy fabrics and dangling earrings.

Let’s take a look at the nine top trends that will keep you looking fashion forward throughout the Fall.

1. Geometric Checks

Autumn and Winter fashions for the year 2018 include geometrical prints. If you are afraid you will look “Clueless”, don’t worry, these geometrical prints are much cooler than the movie. Rochas and Stella both had two-piece outfits made of the same material.

2. Dangling Earrings to Your Shoulders

Last year, we saw brightly coloured pom-pom inspired earrings. This season, you get a lot more in your earrings. The earrings are much heavier; so, you should start wearing heavier earrings to have them ready for the shoulder-grazing silver earrings that are coming this Fall and Winter.

3. Gloss Materials

Everything you can imagine will be glossy this Fall/Winter including heels, jumpsuits, gloves, coats and trousers. These shiny pieces pair perfectly with other soft materials like tweed jackets, faux fur shoes and cable-knit sweaters and even plus size shapewear.

4. Sparkling Dresses

Half of Saint Lauren’s Anthony Vaccarello Autumn/Winter 2018 collection included sequinned dresses. Whether you are looking for a full-length dramatic dress or fun and funky mini dress, find one that in sequinned. To prevent an over the top look, keep your makeup and jewellery simple.

5. Headwear Debut

The Autumn/Winter fashion shows for 2018 featured all types of headwear including hijabs, hats, turbans and hoods. However, there was a mixed response to some of the headwear. The religious headwear had mixed reactions. Some did not like the religious headwear, while others celebrated the designers who embraced the underrepresented cultures and included them in mainstream fashion.

6. Cowboy Boots

One of the most popular types of footwear on the catwalks was the humble cowboy boot. D&G’s cowboy boots were bejewelled. Isabel Marant chose a simpler cowboy boot, perfect for everyday wear. We recommend that you purchase two sets of cowboy boots. Grab a bejewelled pair and a simple cowboy boot so you have all of your bases covered.

7. Animal Prints

Animal prints abounded during the Autumn and Winter fashion shows of 2018. Victoria Beckham featured a leopard print trench coat, Isabel Marant designed a pair of snake print trousers while Givenchy designed a sweatshirt featuring a tiger print.

8. Mini Handbags

If you have been carrying receipts, notebooks, a spare outfit and lip balm in your purse, say goodbye to these items and say hello to a mini handbag. You will need to cut your clutter down a lot. The new handbags shown in the Autumn/Winter fashion shows of 2018 saw miniature purses that will hold your credit card and maybe a receipt. If you don’t think can make do with a miniature handbag, take the advice of Celine. Celine used a rope belt to attach several mini handbags.

9. Quilting

Several large brands embraced comfort in their lines. These designers used quilting in their designs to increase the level of comfort in their designs. for example, la Lacoste added a pair of padded trousers, which would have made sitting on those uncomfortable benches at fashion shows much more comfortable.

The Autumn/Winter fashion shows of 2018 had a variety of prints and patterns. Whether you love animal prints or geometric prints, you will find something to wear this Fall. Begin building your wardrobe today so that you are fashion ready this Fall.

The Different Advantages to Editing Your Property Marketing Images

The saying goes that an image is worth a thousand words, and pertaining to property marketing this is even more significant. Property marketing images will not only reflect the company brand, the business, and how you wish to be perceived; but, the image will also assist with the marketing of a property. Property images provide an instant connection with a potential buyer and act as a means of drawing them in to ‘clinch’ the all-important sale.

“We agree that high-quality, suitably photographed property marketing images make a dramatic difference when listing properties,” says House of Fisher, a serviced apartments accommodation providers.

According to statistics from property portals, the correct photograph can be straightforward and offer an adequate response to marketing; however, images with finishing touches will set a property apart from the other listings. This is where you can enhance your property marketing options.

Why You Should Edit the Property Marketing Images

Using social media platforms, such as Instagram, it is possible to discover how important it is to take the highest quality images of any item ranging from what you ate for breakfast to the latest property for sale. This raises the question of why we are not placing the same effort into editing marketing photographs. Potential purchasers are typically drawn to more aesthetically pleasing images; therefore, taking time to correctly edit the property images will pay off as a long-term investment.

According to a report by The Guardian, approximately 95% of all property searches are conducted using the internet. In fact, more property buyers are using social media networks and website listings to find their new homes instead of using real estate agents. This is due to the fact that online options are simpler and speedier for the buyer; it also eliminates the real estate agent ‘selling’ the property and encouraging viewings of homes that are not suitable for the seller’s requirements. If a property has only images to sell it, it is essential that the images are well edited enticing the buyer to review the listing, book a viewing, and potentially purchase the property.

The Advantages

The advantages of editing property marketing photographs can be various, and you do not need to have editing skills to have high-quality pictures for your listings. Nowadays, there are numerous techniques available that can be applied to the images as quality improvements; and by paying attention to these details; the property will surely increase in sales appeal. For example, you may think leaving a car parked in the driveway of the house is an insignificant detail; however, a potential buyer may not find this appealing and could view it as a warning sign. Take time to edit the marketing image and this will make a great difference!

It is highly recommended that you utilise a photo studio that is able to produce stunning property images. As a standard, the photo studio software should process images following a series of techniques to ensure they receive the best of each image – and this is what matters to a buyer. Improving the contrast and brightness of an image, along with removing scratches and shadows can increase the quality of a photograph immediately. If you add highlights to the image, such as incorporating blue skies, and reduce shadows by straightening the image, you have a highly beneficial property shot.

The majority of estate agents have an in-house image editing style that helps distinguish the photographs from a competitor with their property images. We are all aware of this bespoke editing requirement, and we will work with you to ensure the photo editors edit the images according to your in-house style.

‘Never judging a book by its cover’ is a saying that is not acknowledged in the property marketing industry. The cover of the listing is what the buyer searches for, so it is all about the external appearance. The advantages of editing property marketing images tend to outweigh those that say otherwise because a good image will, ultimately, assist with the effective sale of a property.

Why You Should Edit Images Used For Property Marketing

In property marketing, the old adage about an image being worth a thousand words is absolutely undeniable. The images you use for property marketing go beyond simply helping to promote an individual property; they are are also crucial elements in branding that speak volumes about you, your business, and how you want to be perceived. First and foremost, though, property images reach out to potential buyers, entice them, and gently pull them closer to favourable buying decisions.

We firmly believe that clear, professional-quality images for property marketing make a significant and measurable difference in the selling process, and we’ve got the statistics from online property sites to back that assertion up. It’s not particularly hard to take the right photos of the right scenes. To make the maximum impact, you have to continue the process.

“Smart editing work on your photos can set you head and shoulders above the competition,” says a real estate agency from their experience of marketing serviced apartments in Reading.

Editing Your Images – Why Do It?

We live in an increasingly visual culture. This is particularly true when it comes to branding, marketing, and persuasive communication of every sort. Consider how much effort Instagram marketers will invest into an image as simple as a snapshot of their breakfast. Don’t your property marketing images deserve the same level of attention? Images edited to maximise their aesthetic appeal will do a better job of pleasing potential buyers. That fact alone makes it worthwhile to learn and practice smart image editing.

According to the Guardian, fully 95 per cent of all contemporary property searches are carried out online. An increasing number of buyers will investigate properties on websites and through social media before ever contacting an estate agent. This is undoubtedly convenient for buyers, but it limits estate agents’ opportunities to actively ‘sell’ their properties. They lose the ability to suggest properties that fall outside purchasers’ initial interests, for example. Online images become the critical first step in the selling process. They need to be scrupulously edited to make them enticing as possible. This entices potential buyers, encourages viewings, and eventually makes sales.

The Devil Is In the Details

The good news is, it doesn’t take rare image editing expertise to make your images both beautiful and effective. You can take an almost limitless number of steps to improve your property images. The devil is in the details here! Little factors that you might consider trivial can turn into huge problems if they end up driving off buyers. Allowing a bit of your clothing to enter the edge of the frame in a casual shot, for instance, or photographing a property with a car parked outside it, can turn into dealbreakers for prospective buyers. Time invested in editing and perfecting your property images is never wasted, we promise!

For the best results, it’s a good idea to work with a professional photo studio or photographer with plenty of property experience. True professionals should have an ironclad image processing procedure that yields consistently great results for property photographs. You have the right to expect professional property photographers to understand and cater to the whims of the modern property buyer. Common steps you can expect photographers to take include removing scratches and dust, minimising shadows and highlights, perfecting brightness and contrast for each shot, making the weather look as good as possible, and generally straightening their photos.

A number of estate agents have established a consistent in-house style for editing property images. This is an excellent way to bolster your distinctive brand and set yourself apart from your competitors. We’re familiar with in-house editing rules and we are fully capable of accommodating yours. Our photo editors can carefully and completely match your preferred in-house style.

In the world of property marketing, the first impression is tremendously, almost overridingly, important. Prospective buyers sift through huge numbers of properties, and yours needs maximum aesthetic appeal if it’s not to be dismissed outright. Investing extra effort in editing your property images can mean the difference between a swift sale and a property listing withering under the crushing indifference of buyers.

The Benefits of Editing Property Marketing Images

“A picture is worth a thousand words” the popular adage goes. This couldn’t be clearer than in the property market. In property marketing, you need pictures that conjure images of quality. You need the pictures to represent your brand in good light. Importantly, you need the images to assist you in marketing your property. This is to mean that the images you use should draw the attention of potential customers, make a connection with them, and ideally help you make sales.

It is our belief that high-quality, well taken, property photos make a huge difference when it comes to marketing your property. In fact, statistics from property portals indicate this assertion is true. And while taking sharp and clear images is pretty straightforward, marketers should also consider giving their photos finishing touches to set their properties apart from their competitors.

Why Editing Your Property Marketing Images Is A Good Idea

With the advent of social media channels such as Instagram, people are constantly exposed to high-quality images of even the mundane items in their life such as breakfast. With this in mind, you should make a point of having far better quality pictures in your marketing efforts as compared to what people are used to in their social media platforms. It makes more sense to put in more effort in your marketing effort than your audience puts in sharing their meals. Importantly, you can be sure that a potential purchaser will pay more attention to aesthetically pleasing images. Therefore, take some time to properly edit your images as it will pay off in better performance.

According to The Guardian, in today’s property market, the vast majority of buyers are using the internet to search for properties, especially serviced apartments in Reading. Social media and website listings have become the first stop for buyers before they contact a real estate agent and or physically go to view potential properties. Such as a purchase experience is easier and quicker for buyers. However, this process eliminates or negates the ability of real estate agents to ‘sell’ their products and thereby encourage viewing of their properties. With this in mind, having images online that have been properly edited will naturally draw in buyers and lead viewing and ultimately lead to a sale.

The Benefits

As you can appreciate, there are numerous benefits of edits your property marketing images properly. As important as proper editing may be, it does not take a photo editing genius to yield high-quality property marketing photos. There are numerous tips that any photo editor can adhere to that will surely increase the quality of your photos. Chief among these tips, you need to have a keen eye on details. While having a car lurking outside the property or clothing items randomly lying on a surface may seem as an insignificant issue to consider, for many prospective buyers, this is sore to their eyes and in many regards a warning sign.

When it comes to photo editing, you should opt for professional editors, who are experienced and have a track record of producing high-quality property photos. As part of standard photo editing service, each image in the series should be edited using popular editing techniques to be its very best version. The editing task should entail brightening any dark spots, straightening the photos, improving contrast, removing any scratches and dust, incorporating blue skies, and removing shadows and highlights.

Understandably, many real estate agents have their own in-house editing style that helps represent their brands in a uniform manner and distinguish their property photos from their competitor. This is a consideration that we always have in mind and, therefore, we work with individual agents to ensure consistency in their photos styles.

In the property market, the saying ‘never judge a book by its cover’ does not apply. Considering that products are judged by aesthetics, the cover is the main means that buyers judge a property. As such, for any property photos to be effective in their function, they should be properly edited. This makes marketing a property far easier and more effective, which in turn assist agents to make swift sales of properties they have in their listing.

Differentiating the Value of Products and Customers

During an economic downturn, many firms start operating in survival mode where they attempt to scrape every last bit of revenue at any cost. This approach, of course, can be effective over the short term, but the long-term consequences of such an approach can be severe and lead to massive profit losses. Firms need to switch to a more strategic operating approach to ensure they get as much business as possible without sacrificing their margins. One critical strategy to approach the challenge is to use effective pricing, but it has been commonly underutilized by even very savvy companies. In recent years, however, effective pricing has started to gain momentum as a best practice approach because of these key factor:

  1. Measurable Results – There is proof that the right pricing strategies add proven value across many sectors.
  2. Untapped Opportunity – Currently, only a tiny percentage of firms have recognized the value of effective pricing.
  3. Low Investment Cost With High Returns – Companies don’t have to invest much to release substantial value.

So, what are the best ways for a company to leverage effective prices to increase turnover without sacrificing profits?

Featured below are 5 key practices to enable your firm to access the benefits of effective pricing as well as become more customer focused.

1. Make Pricing-Decision Support a Priority

Just about every firm now uses a professional CRM system. But, most firms tend to use their systems for data gathering as opposed to decision support. Firms can collect a huge amount of deal and transaction data over time and if this data is leveraged effectively, it can result in better deal negotiation and pricing structures. For example, firms could use transaction data to come up with more insightful pricing targets, as well as guidance from data protection consultancy and floors for sales teams to look to for support when interacting with consumers and negotiating deals.

2. Divide Products and Customers Into Groups

Many companies make the mistake of using a generic approach when interacting with buyers. This one-size-fits-all approach does not differentiate between a highly unprofitable customer and a highly profitable buyer. Similarly, many firms fail to differentiate how a potential buyer values different products.

For example, a specific product might be very important for buyers from the manufacturing sector, but of little importance to those from the chemical industry. In this case, a firm could segment products based on the end-use application of buyers from different industries. Buyers that they know value a particular product more could then be approached with higher price targets.

3. Equip the Sales Team

When talking to buyers, a sales team requires detailed pricing analytics to make the right choices as to how to increase a company’s revenues. Any discounts offered during deal negotiations are often the result of negotiation expertise as opposed to a sales rep’s insight into key facts about a buyer’s profitability, future potential, purchase history and expected product value. When companies make the decision to arm their sales teams with customized pricing guidance derived from buyer profiles, sales reps can tailor deal negotiations depending on the buyer and provide pricing structures in line with their profile. Companies can then start seeing not just more deals, but more profitable deals.

4. Make Improvements to Price Responsiveness

Today’s marketplaces are extremely competitive and a timely product price change can often be the difference between losing and securing a sale. Firms that have huge product lines across multiple industries, channels, and countries, need to simultaneously manage perhaps millions of individual price point data. Once they have the ability to quickly alter prices in response to volatility in the marketplace, they can start winning deals with profitable margins as opposed to winning unprofitable deals.

5. Technology Investments Are Key

Few firms have made strategic pricing models a priority and fewer make the investments in technology required to implement them effectively when dealing with customers. Conventional CRM systems and ERP (enterprise resource planning) systems lack the functionality to finetune pricing processes rapidity. To access that capability, a firm needs to look for price optimization and price management solutions which offer robust price setting, deal negotiation, and pricing analytics functionality. Many of the solutions can be easily integrated with current ERP and CRM systems, ensuring companies can improve buyer interactions by utilizing advanced pricing strategies accordingly.

Customer Value Differentiation

It’s common for businesses to follow every cent of income, regardless of the cost, when they go into survival mode during hard economic times. This strategy comes with serious effects and can result in the reduction of margins and loss of profit in the long run, even though it actually tends to bear positive fruits in the short term. Companies should aim to maintain margins while adopting best practices and strategies to grow their business. Although rarely used in a traditional sense, even by top performing organizations, effective pricing is an essential approach to solving the above problem. Pricing has gained ground over the last few years due to a number of factors:

Quantifiable Results: A variety of industries have seen value-adding results from effective pricing strategies

Room for Growth: The value of pricing has only been realized by a small group of organizations

High Returns/Low Associated Cost: Organizations are reaping huge rewards from low investment

Faced with the question, how can companies use effective pricing strategies to grow income and maintain profitability at the same time? More and more companies are starting to turn to data protection officer outsourcing to take care of the legalities whilst the company focuses on customers. It’s recommended that you turn to these best practices to ensure that your organization can enjoy the results of effective pricing while focus shifts to buyers.

1. Think About Decision Support In Pricing

CRM systems are used by a majority of organizations. In most cases, however, these systems are not used in decision support, instead being employed in the collection of data. The huge mountain of data relating to transactions and deals collected through these systems over time can bring about effective pricing and better deal negotiation if used correctly. For instance, the data can be used in setting guidance and floors to be used in negotiations by sales teams interacting with clients, or in coming up with well-informed pricing goals.

2. Discriminate Products and Buyers

It’s common for companies to approach all buyers in a similar way. This does not distinguish profitable clients with a high potential for return business in future, from an unprofitable one with low potential. Similarly, companies fail to tell apart the value different customers place on the various products on offer. For instance, a given product might be used as a primary input in a certain industry, while bearing minimal importance in a totally different industry. In this case, the organization can discriminate the product with regard to the intended application. As such, the pricing approach should be strict, with a minimal discount, for the industry it is used as a primary input, as compared to the pricing of the same product to be sold in the industry in which it’s not as useful in.

3. Well Informed Sales Teams

To grow income and profits, sales teams require important decision-making insights when dealing with customers. It’s common to see discounts offered as a result of negotiating prowess instead of the sales representative’s knowledge of important details on the buyer’s future potential, buying history, expected product value and profitability. Sales representatives armed with pricing guidance focused on distinct buyer profiles can offer pricing conditions that are in line with the buyer’s profile by crafting customized negotiations for each one. A well-informed sales team can help maintain the organizations profits by winning more deals.

4. Implement Swift Price Adjustments

Well-timed price variations can determine whether you win or lose a deal in today’s cut-throat environment. Organizations involved in the sale of many different products that are used in different industries, geographical regions and through different channels have to manage a countless number of price points at the same time. Getting a deal to go through at a profit as opposed to doing so at a loss can be helped along by the organization’s capacity to adjust prices in response to market pressures.

5. Leverage Technology

Only a handful of organizations have prioritized pricing from a strategic point of view, or invested in changes meant to help them take advantage of it in negotiations with customers. Current ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) systems do not have the capacity to optimize pricing methods. Price optimization and management solutions are designed to better fulfil this requirement through their strong and reliable price setting, pricing analytics and deal negotiation capabilities. The solutions incorporate ERP and CRM systems thus enabling organizations to enhance negotiations with buyers through the use of proper pricing approaches.

Tips For Differentiating Pricing Value For Your Customers

In a tough economy, a majority of companies will turn their focus towards a survival mode in pursuit of every single pound of revenue they can – at any cost. Although in the short term that type of approach might be effective, it has serious long-term implications that can result in a significant margin and profit loss. Companies need to adopt best practices and more strategic approaches to obtain more business while also sustaining their margins. One effective strategy that can be used to help address the challenge is effective pricing. However, it tends to be underutilized by even very sophisticated organisations. Yet over the last couple of years, three key factors have led to pricing gaining significant momentum:

Measurable Results: Proven valuable has been delivered across industries by successful pricing strategies

Untapped Opportunity: There only a few companies that have recognised the value that pricing has to offer

High Return/Low Cost: Companies are able to realise significant value for a low investment

So how are organisations able to leverage price in order to sustain profits and increase revenues at the same time? The following are the five best practices that can help your company be more customer-centric and reap the benefits of pricing at the same time.

1. Make Pricing-Decision Support a Priority

Almost all companies have invested in CRM system. However, companies mainly use those systems for collecting data instead of decision support. Companies over time have collected a great amount of transaction information, that if effectively leveraged, can translate into improved deal negotiation and better pricing. For example, transaction data can be used by companies to set more informed pricing floors, guidance and targets for supporting sales teams whenever they are interacting with customers and negotiating. Consulting with data protection companies like Trident Assurance Services will give you a better idea of what information you can legally retain and use and what information you cannot.

2. Segment Products and Customers

Companies often use the same approach for all buyers. That fails to distinguish between highly profitable customers that have high potential for business in the future and highly unprofitable buyers that have only limited potential. Many companies also don’t differentiate the value a customer has for various products. For instance, Product A may be a crucial input for developing products within the manufacturing industry, but the product may not be as important within the chemical industry. In that case, a company can segment their products based on what their end-use applications are. Pricing guidance to sell Product A within the auto industry will be a lot more strict (lower discount based on higher value) compared to the pricing guide for a product being sold within the chemical industry.

3. Make Sure Your Sales Team Is Armed

Whenever your sales team is interacting with buyers, they need to have critical pricing insights in order to make decisions that can improve profits and increase revenues. Discounts are often given during deal negotiations that are driven by negotiation expertise more than the sales representative’s knowledge of key factors about the customer’s future potential, purchase history, expected product value, and profitability. When sales teams are provided with pricing guidance by their companies that are based on a specific customer profile, then the reps are able to tailor their negotiations on an individual case basis and provide consistent pricing terms based on the customer profile. When a sales team is fully armed they will be able to win more deals that can assist the organisation with protecting their profits.

4. Make Improvements to Price Responsiveness

Given how competitive the environment is these days, making timely price changes often can mean the difference between losing and winning a deal. Companies that have thousands of different products to sell across multiple channels, regions, and industries need to manage a million different price points at the same time. Being able to fine-tune prices rapidly to respond to market volatility can assist them with winning deals at decent margins, instead of winning them at a loss.

Is It Time To Begin A Marketing Career?

Once you look at marketing it is easy to see the appeal of working in this field. Marketing is a generally cool career as it moves on innovation and new technology. Looking in the window, marketing may seem like the perfect career for anybody who is people oriented and wants to be in the thick of things. But what is it really like to work as a marketer?

Is important to note that not all experiences are going to be the same as it is going to be dependent upon the company and your specific role. There are many specific areas in which one can specialize whether it is in search engine marketing, social media marketing, or event marketing. Some individuals may choose to work with a brand’s in-house department, while others may feel more comfortable in an agency setting working with a variety of brands. Whatever role you choose, you can always expect to have a varied workday, excellent pay, a chance to be creative, as well as a good work versus life balance.

Humans First

One of the major aspects of working in marketing is that it is one of the few fields that you work with humans on a daily basis. It does not matter whether you are working with branding, social media, even analytics, you are going to have to get into the mindset of the customer in order to foster brand loyalty and ensure that your campaigns are successful.

We have all heard the saying “the customer is always right”, in the world of marketing that takes on a new meaning as all of your work is centered around the customer. Thankfully, as you work in the industry, especially in reputable companies such as Fruitful Marketing,  learning about customers will become easier. With time you’ll be able to identify the needs and desires of your customer, understand who they are as well as what you can expect from them and what you can offer them.

It’s Never the Same

One of the great things about working in marketing is that you never stop learning, there is always something new and different on a daily basis. In some cases, it may be a new method or need school that is going to help automate the process and make your job easier and faster.

If you’re interested in a career in marketing, there’s never been a better time to get involved. The exponential growth of social media and digital platforms, brands have so much opportunity to get their name and products out to customers than ever before.

With this type of work, there is so much variation, this is especially true while working with an agency where you may represent clients from every walk of life. In fact, if you love technology, writing, and just staying in the loop of the newest and coolest up you won’t believe that you’re getting paid for this job. Of course, working and marketing is always a challenge as there is so much to keep current on. However, if you have some creativity and no technology, it is the perfect field.

Work Versus Life Balance

If you do not want to take work home with you, marketing is an excellent field. In fact, Glassdoor has listed marketing as one of the best for an equal work to life balance of the six of top 25 jobs which included, social media manager, search engine optimization manager, digital marketing manager, content manager, and marketing analyst.

One of the aspects that makes marketing so likeable is the fact that is not a cutthroat industry, the work conditions are relaxed and the jobs are plentiful. In 2016, the average salary for a marketing manager was just under $130,000 per year and almost 250,000 new jobs were being created in that year alone. It is used to see why marketing is an excellent career choice for anyone.

What Is Working In Marketing Like?

It isn’t difficult to see why it is appealing. Marketing is cool inherently: it thrives on constant change, the latest technologies, and innovation. From the outside, marketing appears to be the ideal career for anybody wanting to work with others and keep up on all the latest as a number cruncher, creative, or strategist. But what is it actually like?

Your experience working in the marketing, of course, is largely going depend on your role and the company you work for. It is a very broad field with number opportunities for specialising, whether it is social media, search engine marketing, sports, or events. Some individuals decide to join the in-house department of a brand, while others prefer working for an agency and a portfolio of clients. Whichever marketing role you decide to choose ultimately, you can expect that the job will provide you with a varied workday, lots of opportunities to be creative, good pay, and great work-life balance.

You will make it a habit to put customers first

Marketing is a deeply human field which is one of the big perks to working in the field. Whether you work in social media, branding, or data analytics, you will need to get into the habit of being able to empathize with your customers in order to build loyalty for your brand and make your campaigns successful.

“When it comes to marketing, there is a whole new meaning for the saying the customer is always right, where all or most of your work is focused on getting into the heads of members of your target audience,” says a digital marketing Basingstoke representative.

As you gain more industry experience that will continue to get easier. You will learn how to understand the needs and desires of your customer, what value you can provide them with, what they can expect from you, and discover who they really are.

No two days are the same, ever

Romeo Man, who last year founded his own digital agency, says that it doesn’t matter how much he learns, there is always new things waiting to be discovered. It is usually new tools that can be used to automate processes and make them faster.

This is the best time there has ever been to pursue a marketing career. Thanks to the growth of social media and digital platforms, brands have more online platforms and gadgets right at their fingertips for marketing their products and services to consumers than they ever have before.

The work can be really varied, particularly on the agency side of things where you are able to represent clients from every walk of life, and you will be pinching yourself over all of the opportunities that you have. Ian Lurie, who has worked for twenty years in marketing says that the reason why he loves marketing so much is because he gets to earn money doing those things that he really loves the most: keeping up with current things, nerding out on technology, and writing. Sometimes, I hate it when I feel like I am trying to skate uphill against all of the marketers using spammy techniques and promising quick fixes. However, if you happen to be a creative individual who has a geeky side, then it is the ideal career for you.

You can expect to have a great work-life balance

Marketing is a great career if you don’t like taking work home. Glassdoor has a list of the best jobs for work-life balance, and six out of the top 25 were marketing jobs, including content manager, marketing analyst, marketing assistant, digital marketing manager, social media manager, and SEO manager.

There is a good chance that you won’t feel dissatisfied with your work when you have a stable income and good job security. Unlike a lot of other industries, marketing isn’t really cut-throat: working conditions are fairly cosy and jobs are plentiful. In 2016, marketing managers had a median pay of US $127,000, with up to 249,600 new job openings within the US. According to PayScale, the median salary that can be earned by a marketing manager in Europe is €42,105 in Italy (US $51,600), €49,894 in Germany (US $61,130) and in the UK £32,752 (US $45,400).

9 Top Fashion Trends We’ll All Be Embracing By Autumn

Once summer will be gone, it seems that we’ll choose glossy fabrics, animal print patterns and very long earrings to complement our outfits.

This article details nine of the best trends that hit the runway over the past month that we’ll all be happy to wear this autumn.

1. Checks

This is Clueless, the reinvented version. This geometrical print has been the star of the catwalks throughout the autumn/winter 2018 season. Furthermore, don’t shy away from doubling it up. Take a closer look at Stella and Rochas collections to see how they impressed their audience with their full two-piece outfits featuring identical patterns.

2. Shoulder-Grazing White Metal Earrings

You may already know last season’s vividly-colored fancy earrings. Autumn/winter 2018 takes this trend to the next level by adding a lot of weight to these ear adornments. You have a whole summer ahead of you to gradually train your ears to put up with these massive pieces of jewelry that will make next winter’s glory.

3. Glossy Fabrics

Whatever your clothing item, it better be glossy. This rule applies to coats, heels, trousers, skirts, driving gloves and anything else you can possibly think about. Lacquered fabrics are among the best trends of the moment, and the next season is going to push this trend even further. For best results, consider pairing these clothing items with various other tactile fabrics such as faux fur, knitwear, and tweed.

4. Sequinned Materials

Just take a look at Saint Laurent’s Anthony Vaccarello AW18 collection and you’ll see at a glance how big the impact of a sequinned dress can be. You can choose to apply this trend to a full-length dress or to a mini fun one. Whatever your choice, make sure to keep your makeup and accessories to a minimum unless you want to dress to kill everyone around you.

5. Headwear

The latest headwear fashion trends such as hijabs and turbans have ignited the spirits. Some saw them as inappropriate while others praised these trends for boosting the visibility of cultural groups often overlooked by mainstream fashion designers.

6. Cowboy Boots

Cowboy boots were arguably the hottest footwear trends that shattered this month’s catwalks. D&G chose to showcase a bejeweled version of these boots (this isn’t a big surprise), while Isabel Marant opted for a more conservative approach, simpler and much easier to wear. We’d suggest you cover the whole spectrum by adding one pair of each style to your wardrobe.

7. Animal Print

Although animal print has been around for ages, it has become a lot more obvious across the full fashion month for AW18. Among the most striking pieces, we can mention Victoria Beckham’s leopard-print trench coat, Isabel Marant’s snake-print trousers or Givenchy’s white tiger-print sweatshirt. They all look amazing, so why not add them to your wardrobe. Perhaps you may even want to wear them together.

8. Miniature Handbags

Now it’s time to give up the huge handbags that used to host your spare jumpers, unused notebooks, lip balms, make-up kits and other such stuff. Autumn/Winter 2018 won’t allow you to use your handbag for storing anything but your credit card and perhaps a few receipts – which you’d have to fold twice – as the new mini handbags won’t offer you room for anything else. If this trend upsets you, just take a look at Celine’s rope belt featuring several miniature bags at the same time.

9. Quilting

Some of the biggest fashion brands reinforced the suggestion that comfort is key. That’s why they decided to add quilting to their newest collections. As fashion show benches aren’t that comfortable, perhaps some Lacoste-style padded tops would be a great idea.