How a Storage Unit Can Help Your Business

Do you have your own small business but no dedicated office space? Perhaps you do have a room in your house where you can conduct business or maybe your business has gotten so large that it has virtually taken over your living space so that you really can’t walk anywhere without seeing work materials. If one of these situations applies to you, you probably need to look for a different space to conduct business. No one wants to turn their home, which should be their refuge, into a place where they do business every day. Still, renting an office is not a cheap endeavour, and you may not be sure where to begin. Before you sign on the dotted line, it is important to investigate your other options. Did you know that a small storage unit could provide you with everything you need? It is not expensive and you don’t have to sign a long-term contract. The following types of businesses have already seen the benefits associated with using this type of office space.

Internet Businesses

Running an online business often means that you need room for products. Where do you put all those materials? That is a common problem that business owners face. In addition, online businesses need to package their products for shipping, and those materials take up a lot of room as well. That is why a storage unit comes in handy. You can use it like a warehouse, storing all your materials and products until you need them. Storage units are perfect for just about any type of product, and they are a cheap way to get business done.


Tradespeople use storage spaces a lot as well. They don’t complete tasks inside the storage units; rather, these spaces give them a place to put their tools and other materials. Some tradespeople have tools that are valuable to their business, but they don’t use those tools every day. They must have a place to store them, and it is usually not a good idea to leave them in their vehicle in case they get stolen. A storage unit is a safe space where you can put bulky items. Your home is not an ideal place to house these things, and there really are not a lot of other viable options.

Independent High Street Shops

High Street lives up to its name, as the rentals in the area are very expensive. You don’t get a lot of space for the money you spend, either. As a result, anyone that rents in this area try to make the best use of their current space, but they usually don’t have anywhere to put their supplies and materials. As a result, they turn to storage units to help them with everything they can’t keep in their shop. This is an economical way to keep everything organised and help them to do business more efficiently.

There are a number of different businesses that can make use of a storage unit. There are a lot of benefits to doing this; for example, it is often much less expensive to rent this space than any other type of office space. In addition, these sites usually take deliveries, which means that you don’t have to worry about where to send all your shipments. There is no need to have them sent to your home and then try and take them to storage. Instead, be efficient and send them right to the unit.

Why Running A Business From A Storage Unit Can Be A Great Idea

Are you currently running your business from your kitchen counter? Are you among the lucky ones who can dedicate an entire room to running their business from home? Or maybe your business operations have taken over your whole house, filling it with papers, stationery, products, crates and marketing flyers and brochures? If you have answered yes to any of the above questions, you should start thinking about moving your business to a more professional place, so that you can regain control over your house. However, this is easier said than done, as office spaces are expensive to rent, and you may not feel prepared to commit for many months or even years just yet. Before taking the leap, you may want to take a closer look at some other options. For instance, a 200-300 square foot storage unit could be exactly what you need in terms of space, and it can be yours for only a fraction of the price of an office rental. In addition, renting such spaces doesn’t require a long-term commitment. We are going to show you a few ideas of businesses that have taken advantage of this opportunity.

Online Businesses

Online stores can take a lot of space, as they may need to store lots of products before shipping them over to their clients. Such a business would call for a dedicated room in your house (which is not always possible). Furthermore, you’d have to keep packaging materials on hand, and this can also take quite a lot of space. A storage unit is an ideal warehouse for this type of business. It suits small to medium-sized businesses that need to store their inventory and to carry out routine day-to-day operations. You may set up such an order fulfilment centre without having to pay a fortune or to commit to long-term rentals.


Surprisingly, there are lots of tradespeople utilising storage space to run their businesses. They don’t repair things inside these storage units, that’s for sure! They rather use these spaces to store their tools, their work equipment and perhaps their materials on a daily basis. This type of storage suits bulky tools that aren’t used too frequently. It is an excellent alternative to leaving valuable tools and equipment inside their vans. It is also the perfect solution to store large supplies of materials they need on daily basis. For instance, a carpenter would store screws, clamps, glue, and perhaps several types of wood. These items are difficult to store at home. Also, leaving them in the van is too risky to be a viable option.

Independent High Street Shops

The price of renting space on the high street is higher than ever before. At the same time, the available properties are becoming smaller. As independent retailers try to maximise the use of each and every inch of space, this means they don’t have too much space left for storing supplies and additional stocks. In fact, more and more high street retailers use self-storage space as an excellent solution that enables them to keep their overflow inventory while also making the most out of their shop floor space.

These are only a few types of businesses that can benefit from self-storage rental solutions. Operating from a storage unit offers them countless advantages, including not needing to have big boxes delivered to their homes. All these advantages make running a business from a storage unit a great idea that thousands of business owners can use.

Run Your Business From a Storage Unit

You might be currently running your business at home on the kitchen table, or perhaps you are fortunate enough to dedicate a whole room to your business operations. Maybe the exact opposite has happened and your operations have spilled over to your whole house with products, marketing materials and paperwork lying everywhere. If this is is your current situation, then it’s certainly time to consider moving your business to a more professional space and let your house become a home again. However, in your situation, you may not be able to afford an office space, or you might not be able to commit to a contract that demands months or years or leasing the space. So what do you do? What are your next options?

Well, most people do not know this, but it is possible to run a business from a storage unit. A 200 to 300 square foot unit, for instance, could give you all the space you require for a fraction of the price and these units don’t call for stringent commitments. Here are some of the businesses that are ideal for storage units’ operation:


It might be surprising, but an array of tradespeople use storage units as their base of operations. They do not repair or make things inside the storage units but instead use the space as a place to keep their tools and materials. This is an excellent solution for big and bulky tools that might only be needed a few times a month. It is ideally an ideal place to keep large supplies on the things you might need on a regular basis. For instance, if you practice carpentry, you may want to store some types of screws, glues, clamps and even wood. It can be very inconvenient to store these materials at home, and leaving them at work or in vehicles can be quite risky.

Online Businesses

Businesses that operate on the net and deal with numerous products usually take up a lot of space and unless you have a dedicated room in your house, which is not always convenient, storing business products can be tricky. That is not the only concern as these businesses need to keep packaging materials at hand, which also take up significant space. This makes a storage unit and excellent space to run daily operations and store products for small to medium sized online businesses. This makes things convenient and also allows you to save a substantial amount of money.

Independent High Street Shops

There is no denying that properties to rent on high street are getting scarcer and this drives the rent prices even higher. Independent high street shop owners are now forced to take advantage of every inch of space and that ultimately leaves no space for additional supplies. This has made storage units an excellent solution for keeping overflow inventory, thus allowing these retailers to maximize the space of their high street shops.

So, there you have it, three examples of businesses that can greatly benefit from utilizing storage units. There are numerous benefits to running a business from a storage unit, one of them being the fact that most sites will allow deliveries for their customers, and so, they do not have to deal with large boxes being delivered to their residences and then having to move them.

Of course, if you want to take full advantage of this alternative, you will need to do your homework. You can only be able to run your business smoothly by availing a storage unit provider that’s reputable and reliable.

How to Run a Business Out of a Storage Unit

Are you using your kitchen table to run your small business from? Or perhaps you are fortunate enough to have an entire room to dedicate, like an office or spare bedroom, to operating your business? Or maybe your business has spilled over and has taken over your whole house so that you have the opposite problem, with marketing materials scattered everywhere, products scattered across the floor, and paperwork on the couch. If you find yourself in any of these situations, it may be time for you to think about moving into a location that is more professional, so that your house can once again be your home.

However, it is expensive to rent office space, you may not want to commit to the months or even years that is often demanded. So before making a large investment, you might want to instead look at some other options. For example, a storage unit of 200-300 square feet can give you all of the space that you need for a much lower price, and not as long of a commitment. Today, we will be sharing a couple of examples of some of the types of businesses that have done this.

Online Businesses

Quite often online businesses that sell many products need lots of space. It can be difficult to store products unless you happen to have a spare room in your house to dedicate to it (which tends to not be very convenient). Online businesses also need to store packaging materials, which take up quite a bit of space. A storage unit is the ideal mini warehouse space for medium-sized and small online businesses for storing their stock and carrying out their daily operations. Within legal limits, it really doesn’t matter what you have to sell, having a small warehouse space will allow you to save money and provide you with the space for setting up the order fulfilment centre for your business.


It may surprise you, but we see various tradespeople using storage space for their operations They don’t repair things inside of the units. Instead, they are used for storing their materials and tools on a regular basis. They are ideal for bulkier, larger tools that may only be used a couple of times per month, and that means their valuable tools don’t have to left inside of their vans. Storage units are also a very convenient place for storing large supplies of anything that you may need every day. For example, carpenters may need to store different clamps, glues, screws, and types of wood for their work. It would be very inconvenient and awkward to store those types of items at home, and it could be risky to leave them at work sites or inside vehicles.

Independent High Street Shops

Property rental prices on the high street are at an all-time high, and the properties that are available for rent are also getting smaller. These days, independent retailers are attempting to use every single inch of their shop units as possible, meaning there isn’t a lot of space left over to store extra supplies and stock. In fact, high street retailers are increasingly using self-storage space to maximise shop floor space and store their overflow inventory.

So there you go – 4 types of businesses that you can run effectively from a storage unit. Operating from a self-storage facility has big advantages to it – including the fact that numerous sites will accept deliveries on behalf of their customers. That means they don’t have to deal with large boxes being delivered to their house and then having to move them.

About Running a Business Out of a Storage Unit

Do you run your small business in your home off the kitchen table? Or perhaps you are fortunate enough to have an office or spare bedroom to conduct business operations? Or like many people you have an opposite issue, where the business has expanded and is taking over your home, with products taking up all your floor space, paperwork lying all over the place, along with marketing materials strewn everywhere.

If you fall into one or more of the above-mentioned categories, it is probably the right time to think about moving the business to a location that is more professional, so your home can return to a house again. Yet the thought of renting an office space may be out of your budget at the moment, and you may not be ready to commit to months or years that these spaces often demand.

So before making such a large investment, there are other available options. For example, a 200 to 300 square-foot storage unit that offers you with more than enough space for an affordable price, with a minimal commitment. We would like to share examples of the business types that are using storage units to run their businesses.

1. Online Businesses

The online companies that deal with many products, often require a lot more space. If you do not have a dedicated storage space, storing such products can often become difficult. In addition, many of the online businesses are also required to continuously package materials which are not always small. The storage unit can serve as the ideal miniature warehouse, which is perfect for medium-sized and small online businesses so that they are able to store stock, along with carrying out daily operations. Regardless of what you sell, a dedicated warehouse space can save you on money and time and provides you with the space you need to set-up a centre dedicated to order fulfilments.

2. Trades

This may come as a surprise, but we have seen various tradespeople that use storage spaces as a base for operations. They do not use these units for fixing things, but rather they use this space for storing materials along with the tools that they use daily. The storage units are ideal for bulkier and bigger tools, which are often only required from time to time, meaning you don’t have to risk leaving these valuable tools inside a van. This space is also convenient to store large supplies or whatever that are needed daily. For example, for a carpenter, they may need space to store different types of screws, clamps, glues and wood dedicated to your work. Storing items like these at home are often inconvenient and awkward. Choosing to leave these tools and equipment in a vehicle on the different work sites is also risky.

3. High Street Independent Shops

Prices of renting properties on the high streets are at an all-time high, and the properties have become a lot smaller. Today the independent retailers attempt to use each inch of available space in their shops, which often leaves very little on no space to store additional supplies or stock. Many high-street retailers now use self-storage spaces to store an overflow of their inventory and a way to make the most from their shop-floor space.

There are many benefits of choosing to operate a business from self-storage facilities, which includes that most sites are open to accepting deliveries, which means you do not have to deal with having to receive large orders at your home and then having to move them.

A Must-Know Nutrients That Promote Brain Health

You can juggle different tasks at the same time, and you are confident about your multitasking skills. However, your inner drive to get things done has you switching gears to stay atop of things. But this also leaves your brain-drained.

Sleeping is one of the most effective ways of rebooting your body systems; but also need to ensure you have a full tank of fuel to keep you going. For that, you should refuel your body with healthy, nutrient-rich food that will keep you energised and focused, promoting your problem-solving and decision-making as well as your memory.

Research done at the University of Illinois’ Centre for Nutrition Learning and Memory that covers infancy to adult mental health, under the leadership of Matt Kuchan, PhD, shows the significance of proper nutrition in the development of an active and healthy brain and mental performance. According to Matt Kuchan, eating healthily supports and promotes better focus and memory retention while ultimately preserving your overall health and wellbeing.

The finding of the study show several nutrients and nutrient combinations offer significant gains when it comes to getting that extra brain boost. Below are several healthy nutrients worth including in your daily diet to promote and support a healthy brain and mental performance.

• Quercetin

Quercetin has been hailed for its effectiveness in treating and preventing heart disease and high cholesterol as well as various circulation-related health complications. It is an antioxidant found in founds such as blueberries and apples. Abbott researched that quercetin and found that when combined with various essential brain nutrients, it can help delay and even lower the risk of cognitive health decline. The finds greatly support the old saying of ” an apple a day…”

• Lutein & Zeaxanthin

Lutein is a carotenoid highly praised for its benefits in supporting cardiovascular, eye, and skin health. Findings of recent studies on this nutrient have shown that it is also beneficial in promoting brain health in the infants to the adults.

For instance, the study conducted by Abbott in partnership with the University of Illinois’ Centre for Nutrition, Learning and Memory showed that the aged people who consumed and still have lutein in their diets have an active crystalised intelligence (the capacity to comprehend and leverage different information acquired during their lifetime).

Fortunately, you do not have to wait until your old age to start enjoying the benefits of lutein. Other studies suggest that a lutein diet that includes a nutrient called zeaxanthin dramatically improves the process of synthesising lutein thus making it possible to reap the benefits of the nutrients at any age.

• Omega-3 Fatty Acids & DHA

Omega-3 fatty acid is often regarded as the “good fat” and highly recommended to be included in our daily diet. It plays a vital role in slowing the ageing progression of the brain thus aiding the preservation of cognitive functions.

Research done by Abbott in partnerships with the University of Illinois’ Centre of Nutrition, Learning and Memory showed that omega-3 fatty acid lowers the risk of Alzheimer’s disease during old age. The study also showed better cognitive flexibility in the elderly who consumed omega-3 fatty acid well into their old age; they also showed to be more efficient in switching between task compared to their peers that consumed less omega-3 fatty acid.

And since omega-3 fatty acid does not occur naturally in the body like other nutrients, Matt Kuchan recommends that is should be incorporated into everyday meals with the focus given to foods that are rich in this particular nutrient.

Research on DHA (docosahexaenoic acid) shows that this type of omega-3 fatty acid, is essential in the promotion of cognitive health; that it plays a significant role in supporting and improving memory (access and use of different stored information).

• Natural Vitamin E

This particular vitamin is found in areas of the brain that are associated with language, vision, and memory development. It is a potent antioxidant that has been found to complement the usefulness of lutein in shielding DHA from the effects of free radicals found in the sun UV rays and the air due to pollution.

Abbott recently conducted research whose findings suggested that the brain has a high affinity for natural vitamin E than its synthetic variant. So, check the nutrient information labels on food products to ensure that it includes natural vitamin E with may also be listed as d-alpha tocopherol or d-a-tocopherol.

6 Nutrients That Promote Brain Health (and Their Sources)

Although you might be an excellent multitasker capable of juggling between chores expertly, there are instances when your body will struggle or simply give up altogether. Staying on top of everything (house chores, work, and health) always puts a serious strain on your brain. For many people, just getting enough sleep helps to reboot the system helping them wake up feeling fresh and rejuvenated. While rest may help you relax, your brains cells still need proper nourishment to keep them healthy and functioning correctly. Having healthy nutrient-dense foods is one of the best ways to nourish the brain, which also helps improve your problem-solving, focus, memory, and decision-making skills.

According to Matt Kuchan (A discovery scientist) of the Centre of Nutrition Learning and Memory University of Illinois, proper nutrition has a considerable influence on a person’s memory and learning. Research conducted in the university covering infancy to adulthood showed that diet plays a significant role in creating strong brain connections. This is essential in preserving memories, focus, and our being.

Research also shows that several nutrients and a combination of the same, do help improve a person’s brain capacity. Outlined below are 6 brain-healthy nutrients (and foods) that do help boost brain capacity.

Lutein and Zeaxanthin

Lutein (a carotenoid) is not only needed for improved heart, skin, and eye health but also packs numerous benefits for the brain. Anyone (young and old) can take advantage of this nutrient to boost their brain capacity.

A study conducted in the University of Illinois (Centre for Nutrition, Learning, and Memory) has shown that seniors who consume foods high in lutein have a higher crystalized intelligence as compared to those that rarely do. Crystallized intelligence can be defined as the ability to retain/use acquired information throughout a person’s life. Additional research also shows that combining lutein with zeaxanthin does help boost the brains memory capacity and processing speed. You, however, do not have/need to wait until your golden age to reap these benefits.


Quercetin is a potent antioxidant commonly found in berries and apples. This compound is believed to be powerful enough to help treat heart disease, circulatory conditions, and lowering blood cholesterol. A preclinical study on the same also shows that quercetin is as helpful in improving cognitive health as well. Researchers believe combining quercetin with other potent nutrients can help delay the impact of cognitive decline as one gets older, hence the idea, ‘an apple a day.’

Natural Vitamin E

Natural vitamin E is a naturally occurring antioxidant in the brain. This compound is generally linked to language development, vision, and memory. Vitamin E is also believed to complement to lutein in keeping brain cells, and DHA protected from harmful chemical compounds (from UV radiation, air pollution, etc.) as well. Consuming foods high in vitamin E plays a huge role in protecting and boosting your brain health.

A recent study on the same also shows that natural vitamin E is more useful and preferred over synthetic Vitamin E. To be safe, only consider foods with natural vitamin E as a key ingredient. Some food manufacturers may label it as d-a-tocopherol or d-alpha tocopherol, says Kuchan.

DHA and Omega 3 Fatty Acids

We all know how important omega 3 fatty acids are. They are commonly referred to as the ‘good’ fats as they play a crucial role in slowing down the ageing process of the brain, as well as preserve cognitive functions. Studies on the effects of omega 3 fatty acids (from Abbott) shows that seniors who consumed foods high in omega fatty acids did better on cognitive flexibility tests, and were able to switch between tasks efficiently as compared to those that didn’t. Omega 3 fatty acids also reduce the risk of late-onset Alzheimer’s disease.

Although unknown to many, omega 3 fatty acids do not occur naturally in the human body. It is important to replenish your supply of the same by having a diet rich in these fats. Combining Omega 3 fatty acids with docosahexaenoic acid (DHA) is known to improve cognitive functions significantly. You, however, need to take high amounts of DHA to reap these benefits.

6 Brain-Healthy Nutrients and Where to Find Them

You may be an expert at multi-tasking, juggling to-do lists like a real pro and you may even run circles around a lot of other people. Yet you may find that having to switch gears constantly and the drive to stay at the top, can be leading to brain drain regarded as serious.

While making sure you are getting more than enough sleep every night is one of the best ways to reboot, it is also important to refuel by eating foods that are nutrient-rich, which will assist you when it comes to improving your problem-solving and decision-making skills, along with your memory and your focus.

Matt Kuchan, PhD, states that we are only starting to understand more clearly, the impacts that nutrition has on memory and learning. Kuchan is one of the discovery scientists and a global leader for Abbott’s partnership for the Center of Nutrition Learning and Memory based at the University of Illinois. He explains that their research covers infancy onto adulthood, which has really brought to life how important nutrition is when it comes to creating brain connections that are strong, as well as helping people to preserve their memories and to stay focused, which ultimately preserves what and who we actually are.

Fortunately, research has gone onto show that there are a number of nutrients along with nutrient combinations which can help. If you are in search of an additional brain boost, or you are looking for a way to stay on top of things, here is a list of six brain-healthy nutrients, along with the food types that contain them.

1 and 2: Lutein and Zeaxanthin

More known for its skin health, cardiovascular health and eye health benefits, Lutein is classified as a carotenoid which is starting to become increasingly recognised for the benefits it has on brain health when it comes to individuals of any age.

An example of this includes one of the latest studies conducted by Abbott, where it was proven that the older people that eat more lutein typically have improved crystalized intelligence and the abilities to use and retain information that they have acquired over their life-span.

You shouldn’t have to wait until you reach your own golden-years in order to reap the advantages that lutein has to offer. The additional research which is (found here and here) has suggested that a combination of zeaxanthin and lutein can assist when it comes to processing memory and speed in all ages.

3. Quercetin

This is one of the antioxidants which is found in many foods like blueberries and apples. It is recognised historically for treating heart diseases and high-cholesterol along with the circulation-related diseases. In one of the latest preclinical studies conducted by Abbott it has shown that when it is combined with various other brain nutrients of importance, quercetin can also assist in delaying the decrease in cognitive health.

4. Natural Vitamin E

Found naturally in certain areas in our brain which are linked with development, language, vision and memory, natural Vitamin E is an extremely powerful antioxidant which complements lutein in the way of protecting the DHA from the free radicals in our surrounding environments, which includes air pollution along with ultraviolet radiation emitted from the rays of the sun. In one of the more recent studies, Abbott has shown that the brain will favour natural Vitamin E opposed to synthetic Vitamin E. When you look at food labels, look out for natural Vitamin E, which is usually shown as d-alpha tocopherol or d-a-tocopherol.

5 and 6: Omega-3 Fatty Acids and DHA

Often known as the “good” fat, the omega 3-fatty acids play a vital role when it comes to preserving our cognitive functions as well as slowing down the ageing of the brain. In a new study from Abbott (here), it was discovered that the adults that are older that show a risk to the late-onset of Alzheimer’s disease, the people who eat more omega-3 fatty acids performed better when compared to their peers for tests involving cognitive flexibility and the abilities to switch efficiently between tasks.

Kuchan states that it is important to know that unlike many nutrients, omega 3-fatty acids are not found naturally in the body, like the other nutrients. For this reason, it becomes very important that you incorporate foods that are high in omega-3s.

In addition, certain studies have shown that an increased intake of DHA which is known as docosahexaenoic acid, which is known as an omega-3 fatty acid happens to be essential for cognitive functions, which is linked to improved abilities to use and access information.

The Skills That Are Needed to Be a Marketing Manager

When it comes to becoming a marketing manager, there are seven skills that you will need to have. Most of these skills actually involve good communication and a few of them require you to have specific knowledge such as being able to easily navigate a computer. Regardless, these skills are all expected of you by your employers. These skills should also correspond to your experience as well as your work ethic. I have completed a significant amount of research in three occupations as a Marketing Manager and have found that they all require seven skills. Now, it depends on how many of these skills that you have as well as your industry in order to become a successful marketing manager.

We will now take a closer look at these 7 skills.

1. Communication & Interpersonal Skills

Good communication and interpersonal skills will be required on a daily basis. If you are unable to interact with your employees, how will you be able to interact with customers and get them to buy your products? It is very difficult if not impossible to do so. As a result, you should try to begin conversations with as many people as you can to hone your communication skills.

2. The Ability to Write

There is a huge difference between normal writing and being able to write extremely well. When you write well, you have the capacity to use words in a way that captures your readers. You will also need to be able to understand a wide vocabulary and have the grammatical tact to create quality memorandums, business plans etc.

3.Excellent Computer Skills With the Microsoft Office Suite

You will need to have advanced knowledge and ability with Microsoft Office which includes Word, Excel and PowerPoint. If you don’t have the ability to type very quickly and use these three programmes at a high level, you will have a lot of difficulty with your job. Computers are a major part of society so if you don’t have much or any experience with Microsoft office, you should buy it and start to learn it as soon as possible.

4. Have a Positive & Outgoing Personality

If you want to be comfortable in your workplace, then you need to be able to interact with other employees in a joyful and even joking way. Even though the main goal at work is to be productive, it should also be enjoyable. Therefore, if you are an optimistic person, then you will always have a great start to every day. You should go to work with a positive attitude that shows that you’re ready to work as hard as you can but also that you’re happy to be there. As a result of this, other employees will like you and more customers will respond positively to you as well.

5. Work Well With Others

It is imperative that you are team-oriented and can work well with other people. You will need to be in meetings with fellow employees as well as executive members of the company on an everyday basis. Therefore, you need to show you’re a team player and cooperative in order to gain their trust impress them. This also means that if a particular person on your team isn’t doing what they’re supposed to, you have to be able to communicate this to them and ensure they get back on track.

6. Be Able to Solve Problems

The ability to solve problems is extremely important and this can be something as simple as a disagreement with an executive or something more serious like a product failure. You need to have the ability to innovate and fix whatever issue that exists. You should also have the quality of respect and show respect even through a disagreement or misunderstanding.

7. Have Excellent Project Management & Presentation Skills

You should be able to create presentations on PowerPoint as well as verbally present them in a clear and impressive way. You will have to make all of your presentations interesting so that your viewers remain engaged. Also, the ability to manage projects is also crucial to ensure that everyone remains on schedule.

Marketing 2018 Ideas for Real Estate

In order for your commercial real estate marketing to be successful, it is very important to develop the strategies that will help you stand out and maximise your visibility. As the commercial real estate marketing continues to grow and evolve in 2018, we have developed a list of top real estate marketing tips to help you stay ahead of the competition in the current digital era.

The following are some real estate marketing strategies and ideas to help you really stand out so that your CRE business can be successful.

1. Create a Responsive Website

The very foundation of your digital marketing campaigns is your website. Loopnet and Google conducted a joint study that revealed that nearly 80% of investors and tenants use the Internet in order to make their purchase and lease decisions. That means that your website is essential in obtaining prospects, gaining brand visibility, and helping to drive lease-up efforts and sales for your business. Also, your ability to attract and reach more prospective investors, brokers, and tenants is increasingly dependent on the user’s experience on the website that is displayed on their devices.

2. Make Videos

One of the most powerful mediums that can be used are videos and they are still not used extensively in the marketing mixes of a majority of CRE businesses. Marketing videos provide viewers with a different type of medium that they can interact with (that usually encourages them to spend money while they are on your website), and help you showcase your properties and company better to allow you to stand out from your competition.

3. Maximise Your SEO Visibility

You need to ensure that your real estate website has all of the right boxes ticked off when it comes to Search Engine Optimisation (SEO). If you have an effective SEO strategy this can help you generate a ton of “free” traffic coming from Google as well as the other major search engines so that you generate added visibility for the targeted keyword terms that relate to your business. An increased number of prospective investors and tenants are utilising online searches for researching properties, so make sure you are not left behind.

4. Use Google for Running Targeted Ad Campaigns

Google AdWords provides a scalable, efficient, and fast way to target prospective investors and tenants online. You can use programmatic advertising to showcase your offers and services within the search results in specific locations, or use retargeted and display ads for individuals who visit your website or your competition’s sites. Simply put, it is the fastest way for you to get your website in front of the best prospects for your business.

5. Create a Powerful Presentation

A strong presentation can be a very effective way to tell the story of your brand and clearly communicate the services you offer to potential clients. However, your presentations need to be of the highest quality in order to make a lasting and positive impression with your prospects. Make sure to invest in a professionally-produced presentation that tells your story in a compelling way, targets your audience, and that is engaging.

7. Have Professional Photos Taken

To create a “wow” impression for your properties, the most effective thing that you can do is to buy high-quality professional photos. The photos of your properties make a critical first impression and is among the most crucial marketing investments that you can make to impact the various touch points that you use (OMs, presentations, brochures, listings, etc.).

8. Use Drone Photography to Impress

Over the past couple of years, drone videography and photography has become a lot more affordable and accessible and allowed real estate marketers to be able to capture that gorgeous imagery of all of their real estate properties. You should consider using HD drone photos to upgrade your images to provide a much larger “wow” factor to your marketing collateral.

9. Nurture Relationships

Given that commercial real estate is one of the world’s most relation-driven industries, it is critical to maintaining relationships with your existing. However, this can sometimes be overlooked if you are chasing new deals constantly. Take the time every quarter, month, or week to consistently reach out and stay in contact with your clients. Social media can be used to stay in touch (interactions on LinkedIn, Twitter, etc.), or you can provide them with access to professional network, and share your knowledge with them.