Category Archives: Big Yellow Feet

Incorporate Video Into Your Email Marketing Strategy

By: Joe The Goat Farmer

Video is a very powerful type of marketing tool that makes it possible for your brand to develop a personality so that you are able to connect on an emotional level with your audience, and in ways that are suited to their busy lives. Big Yellow Feet Video Production Company specialise in Corporate Video Production and can help you with this form of marketing.

In recent years, using video with email marketing has continued to increase in popularity. This is due to the fact that video emails have been shown to achiever high click-through rates (CTR) and engagement. Video marketing is frequently used for educating an audience, conversions and increasing brand awareness.

Increase Your CTR By Using Video Email Marketing

An estimated 100 million online viewers watch videos during their daily routine. Seventy five percent of executives view videos that are work-related on business websites once a week at least. Ninety percent of online shoppers consider videos to be useful when they are attempting to make a purchasing decision.

If you are thinking about using videos for increasing your conversions, leads and click-through rates, then taking a strategic approach to your video email marketing campaigns is critical. We have detailed some of our best tips below to help you with planning your campaigns.

4 Tips For Creating Successful Video Email Campaigns

It is critical for each email’s subject line as well as body content that is part of your campaign to convey information that is very relevant to your company and business. This can help you avoid having your emails winding up inside the spam filters.

You should personalize your emails through including video and content that connects with its recipient as soon as they open the email. For example, mentioning a name or brand, or their service or industry that might trigger a reaction from them. If your video and email seems to be personalized, it has a much better chance of having a greater impact. It will also increase relevancy, which leads to increased click-through rates.

Identify with your audience’s needs.

A majority of individuals receive a huge number of emails every day. All of us are guilty of deleting emails without reading or even looking at them. This is mainly due to the fact that the subject line is irrelevant to what our needs are at the moment. That is why it is so crucial to make a clear statement that will connect with your readers on an emotional level. This will help make your emails stand out and increase your open rates.

If an emotional response was triggered by your subject line and it results in readers opening your email, then try to make sure that the video content and body text identify with your readers’ needs immediately to further engage them. It is crucial to get the tone of your video content and email text right. If you pitch it right, this will help with increasing click-through rates. Your text and sentences should be kept precise and clear. Keep in mind that creating a video view is what your goal is. So that is why it is so important for your text to motivate your readers to watch the video. Try using professional and descriptive language. Keep your tone friendly and light, and don’t use too many technical terms. Use short paragraphs and include bullet points and subheadings in order to increase engagement with your audience.

Use Images

Images can be used for creating interest in the text of your email as well as for creating an attractive and interesting video thumbnail picture that will motivate people to watch your video. Another thing you can do is incentivise the email to compel people even more to want to click on your video and watch it.

Increase Your CTR With Call To Action (CTA) Buttons

The recipients of your emails need to understand quickly what they need to do in order to receive the information that they want or need. Having a clear call to action will direct readers to click on a button in order to take a certain action. The buttons are very useful signposts that will help with increasing your CTR, whether is to “Download App,” “Buy Now,” “Go To Website” or “View Video.”

You can vary the video content that is part of your email marketing campaigns. They can include things such as employees talking about how they really love to work for your company or your CEO discussing your products.

How To Use Video In Your Email Marketing Campaigns

By: birgerking

Video is one of the most powerful marketing tools right now, allowing your brand to create a distinct personality to connect with your target audience on an emotional level and in a manner that suits their fast-paced lifestyle. Big Yellow Feet specialise in corporate video production and can help you with this form of marketing.

The incorporation of video in email marketing has increased in popularity over the past few years, as emails containing video prove to have higher click-through (CTR) and engagement rates. Using video in email marketing is a terrific way to promote your brand, improve conversions and educate your audience.

Increase Your CTR Through Video Email Marketing

According to estimates, over 100 million online users consider watching videos a part of their everyday routines. Interestingly, 75% of executives watch videos related to their work from business websites at least once every week. What’s more, 9 out 10 online shoppers find videos helpful when they are trying to make a purchasing decision.

If you are planning to use videos to drive up your click-through rates, conversions, and leads, then it is a must that you take a strategic approach when it comes to setting up your video email marketing campaign, which is why we have laid out some useful tips below to help you get started.

4 Ways To Achieve Success In Video Email Marketing

It is crucial to ensure that all the subject lines and content of every single one of your email messages conveys useful and valuable information that is relevant to your business, allowing your emails to pass through spam filters.

Try personalising your email by using content and video that instantly connects with the viewers the moment they open your message. For instance, you can mention the industry or service sector they belong to, or a brand that will trigger a positive reaction. By personalising your email messages and videos, you can have a bigger impact to your target market, increase relevance, and ultimately improve click-through rates.

Identify and satisfy the needs of your audience.

It’s safe to say that almost all of us receive countless emails every single day, and we are all guilty of tossing emails to the trash folder without even bothering to read them, primarily because the subject line doesn’t catch our attention or isn’t relevant to what we’re looking for at that time. It is important to make your email stand out from the pack by making your subject lines clear and concise, yet evoking emotions that will make viewers interested to read more.

If you’re successful at triggering an emotional response and enticing recipients to open your email, you now have to ensure that you follow through with high quality content and video that will identify their needs and give them the solutions they’re search for.

The tone you use for the email text and video content plays a crucial role in determining how successful your campaign is; by pitching correctly, you can significantly increase click-through rates. Make clear and precise sentences, and keep in mind that your objective is to make the recipients view the video, so encourage them to watch it by giving hints or using effective calls-to-action. Try to use simple yet professional language, don’t confuse readers with technical terms, and keep the tone friendly. Short paragraphs, subheadings and bullet points also make your emails read easier, which helps increase engagement rates.

Add Images

Make the body text of your email more interesting by adding images and also create an enticing video thumbnail image to make the video more appealing to viewers. You can also incentivise this image, which makes it even more compelling for people to click and watch your video.

Call To Action (CTA) buttons improve CTR.

The recipients of your email must readily understand what they need to do in order to receive the information they’re looking for. Using clear CTAs will point users to the right direction with a simple click of a button. Common examples include: “View Video”, “Visit Our Website”, “Buy Now”, “Download Mobile App”. All these buttons are useful in increasing your click-through rates.

The content of your video must be tailored to the needs of your target audience. You can use a video showing your CEO talking about the latest product or employees sharing why they love working for your company.