Video is a very powerful type of marketing tool that makes it possible for your brand to develop a personality so that you are able to connect on an emotional level with your audience, and in ways that are suited to their busy lives. Big Yellow Feet Video Production Company specialise in Corporate Video Production and can help you with this form of marketing.
In recent years, using video with email marketing has continued to increase in popularity. This is due to the fact that video emails have been shown to achiever high click-through rates (CTR) and engagement. Video marketing is frequently used for educating an audience, conversions and increasing brand awareness.
Increase Your CTR By Using Video Email Marketing
An estimated 100 million online viewers watch videos during their daily routine. Seventy five percent of executives view videos that are work-related on business websites once a week at least. Ninety percent of online shoppers consider videos to be useful when they are attempting to make a purchasing decision.
If you are thinking about using videos for increasing your conversions, leads and click-through rates, then taking a strategic approach to your video email marketing campaigns is critical. We have detailed some of our best tips below to help you with planning your campaigns.
4 Tips For Creating Successful Video Email Campaigns
It is critical for each email’s subject line as well as body content that is part of your campaign to convey information that is very relevant to your company and business. This can help you avoid having your emails winding up inside the spam filters.
You should personalize your emails through including video and content that connects with its recipient as soon as they open the email. For example, mentioning a name or brand, or their service or industry that might trigger a reaction from them. If your video and email seems to be personalized, it has a much better chance of having a greater impact. It will also increase relevancy, which leads to increased click-through rates.
Identify with your audience’s needs.
A majority of individuals receive a huge number of emails every day. All of us are guilty of deleting emails without reading or even looking at them. This is mainly due to the fact that the subject line is irrelevant to what our needs are at the moment. That is why it is so crucial to make a clear statement that will connect with your readers on an emotional level. This will help make your emails stand out and increase your open rates.
If an emotional response was triggered by your subject line and it results in readers opening your email, then try to make sure that the video content and body text identify with your readers’ needs immediately to further engage them. It is crucial to get the tone of your video content and email text right. If you pitch it right, this will help with increasing click-through rates. Your text and sentences should be kept precise and clear. Keep in mind that creating a video view is what your goal is. So that is why it is so important for your text to motivate your readers to watch the video. Try using professional and descriptive language. Keep your tone friendly and light, and don’t use too many technical terms. Use short paragraphs and include bullet points and subheadings in order to increase engagement with your audience.
Images can be used for creating interest in the text of your email as well as for creating an attractive and interesting video thumbnail picture that will motivate people to watch your video. Another thing you can do is incentivise the email to compel people even more to want to click on your video and watch it.
Increase Your CTR With Call To Action (CTA) Buttons
The recipients of your emails need to understand quickly what they need to do in order to receive the information that they want or need. Having a clear call to action will direct readers to click on a button in order to take a certain action. The buttons are very useful signposts that will help with increasing your CTR, whether is to “Download App,” “Buy Now,” “Go To Website” or “View Video.”
You can vary the video content that is part of your email marketing campaigns. They can include things such as employees talking about how they really love to work for your company or your CEO discussing your products.