However, taking a look at social media, live streaming, and pay per click is incredible to see all of the advances. It is hard to imagine that when you first launch your agency that one day it would be more important to be a marketer than an agent.
Over the years, it has been a struggle to keep up with all of the changes in Internet marketing as well as new ideas and innovations.
Below, you will find the top 5 predictions for real estate agents in Menorca for 2019;
1) Our first prediction assumes that agents will have to measure there ROI more on their marketing activities
When the vast majority of agents began to claim brand awareness at all in marketing campaigns, it began to realize that the overall return on investment was only measured in marketing that incited a response. This response could very well the attendance at an event, email opt-ins, or clicks to an ad, the agent was able to assign a value to that response to determine whether it was a success or not.
2) We expect that property marketing will become much more experimental including drone footage and virtual reality
During the last five years, we have seen a revolution in the property market in complete with professional photography and complete house tours over the Internet. A large number of agents are going to turn to this type of property marketing to influence potential clients. In addition, we expect to see additional services such as twilight photography, drone footage, home staging which will allow for agents to charge a higher commission fee or up-front marketing fee. In addition, as we see virtual reality becoming more affordable we expect to see more agents use it to attract buyers from out of area.
3) Personality marketing will be king
It is just standard marketing, that people buy people. In fact, this is especially true in the real estate industry where some of the key factors for people to buy are based on trust and confidence. Many agents understand that trust in big brands is vanishing and that this is the perfect time for small independent agents to use their individuality and personality to promote their independent status. We see that social profile photos show a person, not a brand. Updates and statuses have become much more personal and interesting, they have moved away from facts and figures.
4) The digital revolution will allow agents to fully automate their marketing strategies and lead generation.
As competition and tight margins have driven down commission fees, agents realized the benefits of automating their marketing activities. Agents have focused on creating a marketing funnel that has allowed for a fully automated lead generation system to run in the background of the agency. This allows the agent to pursue other opportunities and not be forced to hustle for new leads on a daily basis. The vast majority of agents have begun to search for services that will help them perfect marketing funnel system.
5) Live streaming will become a valuable asset to agents
As people have lost their attention spans, overall attention has become an incredible commodity. It is becoming harder and harder for online businesses to capture the attention of their audience. The vast majority of online content is simply ignored by the audience regardless of how relevant it is to their situation. However, video is number one outlet to gain an audience’s attention in the future. Local video is an incredible investment for a real estate agent, it may not be enough to capture attention. With that in mind, agents need to embrace the live stream media such as Facebook live.