When it comes to becoming a marketing manager, there are seven skills that you will need to have. Most of these skills actually involve good communication and a few of them require you to have specific knowledge such as being able to easily navigate a computer. Regardless, these skills are all expected of you by your employers. These skills should also correspond to your experience as well as your work ethic. I have completed a significant amount of research in three occupations as a Marketing Manager and have found that they all require seven skills. Now, it depends on how many of these skills that you have as well as your industry in order to become a successful marketing manager.
We will now take a closer look at these 7 skills.
1. Communication & Interpersonal Skills
Good communication and interpersonal skills will be required on a daily basis. If you are unable to interact with your employees, how will you be able to interact with customers and get them to buy your products? It is very difficult if not impossible to do so. As a result, you should try to begin conversations with as many people as you can to hone your communication skills.
2. The Ability to Write
There is a huge difference between normal writing and being able to write extremely well. When you write well, you have the capacity to use words in a way that captures your readers. You will also need to be able to understand a wide vocabulary and have the grammatical tact to create quality memorandums, business plans etc.
3.Excellent Computer Skills With the Microsoft Office Suite
You will need to have advanced knowledge and ability with Microsoft Office which includes Word, Excel and PowerPoint. If you don’t have the ability to type very quickly and use these three programmes at a high level, you will have a lot of difficulty with your job. Computers are a major part of society so if you don’t have much or any experience with Microsoft office, you should buy it and start to learn it as soon as possible.
4. Have a Positive & Outgoing Personality
If you want to be comfortable in your workplace, then you need to be able to interact with other employees in a joyful and even joking way. Even though the main goal at work is to be productive, it should also be enjoyable. Therefore, if you are an optimistic person, then you will always have a great start to every day. You should go to work with a positive attitude that shows that you’re ready to work as hard as you can but also that you’re happy to be there. As a result of this, other employees will like you and more customers will respond positively to you as well.
5. Work Well With Others
It is imperative that you are team-oriented and can work well with other people. You will need to be in meetings with fellow employees as well as executive members of the company on an everyday basis. Therefore, you need to show you’re a team player and cooperative in order to gain their trust impress them. This also means that if a particular person on your team isn’t doing what they’re supposed to, you have to be able to communicate this to them and ensure they get back on track.
6. Be Able to Solve Problems
The ability to solve problems is extremely important and this can be something as simple as a disagreement with an executive or something more serious like a product failure. You need to have the ability to innovate and fix whatever issue that exists. You should also have the quality of respect and show respect even through a disagreement or misunderstanding.
7. Have Excellent Project Management & Presentation Skills
You should be able to create presentations on PowerPoint as well as verbally present them in a clear and impressive way. You will have to make all of your presentations interesting so that your viewers remain engaged. Also, the ability to manage projects is also crucial to ensure that everyone remains on schedule.