When you’re doing commercial real estate marketing, it’s very important that you set up some strategies to help maximize your visibility and get ahead of the competition. As markets remain growing and evolving in 2018, we’ve compiled a list with some great real estate marketing ideas that’ll help you stand out among all the noise in this digital age.
Below are some strategies and ideas for commercial real estate marketing which will make your CRE business stand out and become a big success.
1. Get Yourself A Responsive Website
According to a study by LoopNet and Google, around 80% of investors and tenants go online to make purchase and lease decisions. These days, a website is a foundation for your digital marketing efforts. A good website is critical to acquire prospects, increase brand visibility, and help drive lease-up and sales for your company. Make sure that the site provides an excellent user experience on all popular devices, as your ability to attract and reach potential brokers, investors or tenants depend on that.
2. Make Some Videos
Videos are a very powerful medium but aren’t very prevalent in the marketing toolkit of a lot of CRE companies. Not only do marketing videos offer a different kind of medium for your audience to interact with (a type that will generally encourage them to spend some time on your page), but also helps showcase the company as well as the property. This can be an excellent way to stand out from your competitors.
3. Work On SEO Visibility
Make sure your CRE website is optimised for search engines and ticks off all the important boxes when it comes to SEO (Search Engine Optimization). If you can develop a good SEO strategy, you’ll get a good influx of organic traffic from Google as well as other engines, helping you generate visibility when people type in keywords that are related to the business. More and more potential investors and tenants are searching online to learn more about their options – so make sure you’ll be there when they look.
4. Run Target Google Ad Campaigns
Google Adwords offers business owners an efficient, fast and scalable way of targeting potential investors and tenants online. Its programmatic advertising helps you showcase service and offers in your desired locations in search results, and even retarget aads to those who have already visited your website or competitors’. In simpler terms, Google ads are the fastest way to be seen by your best potential prospects.
5. Prepare A Strong Presentation
Your presentation is a very important part of the way you convey your brand history and let prospective clients know about your services. Make sure it has the highest possible quality since your goal is to make a lasting positive impression. Invest in a presentation made professionally in a way that’s engaging and on target with the audience, and make sure that it tells a compelling story.
6. Hire A Photographer
One of the best ways to make your properties look more impressive is to purchase some high-quality professional photographs. The photographs of a property are the key to a prospector’s first impression and are among the most powerful marketing investments you can make. Remember your photos will affect various different touch points, including brochures, listings, OMs, presentations and more.
7. Consider Drone Photography
In the last two years, drone videography and photography has become a lot more affordable and accessible, allowing marketers to capture some beautiful imagery of your real estate assets. Consider getting even better images and videos with drones to make your marketing collateral even more interesting and striking.
8. Nurture Relationships
Commercial real estate is among the most relationship-driven industries out there. It can be easy to forget to maintain a relationship with your previous clients when you’re hustling and chasing after more deals. A good way to avoid that is to consistently take time to reach out and nurture your relationship with clients – it could be weekly, monthly, or even quarterly. Make sure you’re contacting in a way that’s helpful and useful to them – share knowledge, introduce them to people from your network and interact on social media in positive ways.